Details of communications campaign ‘impressions’

CYC-managed social media accounts:  

· Posts – 353;

· Reach / Impressions – 403,948;

· Engagement – 3772;

· Likes – 599;

· Shares – 754;

· Comments – 188.

Radio campaigns:

· In excess of 1000 radio adverts (across YO1 and York Mix) over two months.

Printed adverts:

· Full page in York Vision – 1250 printed copies;

· Full page in Local Link – 265,000 printed copies;

· 4 full page and 4 half page adverts in York Press – estimated to reach of 83% adults in York;

· December 2022 edition of Our City – delivered to 80,000 homes;

· Printed and distributed in excess of 345 posters and 300 voter information booklets.

Website: figures for relevant pages (vote by post, register to vote and voter ID) for the period of the campaign gives us 2,316 page views total.